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Top 10 ASO/ASA Agencies

JenLi ASO Agency

Headquarters: Valencia, Spain

Services: Full-stack mobile marketing: App Store Optimization (ASO) audits, keyword research, metadata and graphics optimization, creative A/B testing, and Apple Search Ads management. Also provides user acquisition via Google Ads and Meta/Facebook Ads.

Notable Clients: Focuses on delivering results for diverse apps and games (small and mid-sized teams).

Team Size: Boutique team, active in app growth since 2018.

Portfolio: Case studies available

Socials: Twitter, Telegram, Linkedin
JenLi is a specialized ASO/ASA agency with a data-driven, end-to-end approach to app growth. The team covers both app store optimization (keywords, visuals, audits, metadata, creative A/B testing) and paid user acquisition on Apple Search Ads and social channels, helping “hidden gem” apps grow visibility and installs.

Among its published case studies is an app that reached the #1 position in France’s App Store thanks to consistent ASO iterations, which reinforces JenLi’s positioning as a practical, hands-on ASO/ASA partner for app developers.

Phiture

Headquarters: Berlin, Germany

Services: Comprehensive mobile growth consulting: App Store Optimization, performance marketing (including Apple Search Ads), lifecycle marketing/CRM, creative design, and data/AI solutions. Offers both strategic consulting and hands-on campaign management.

Notable Clients: Spotify, Kayak, Opera, NordVPN, Adobe, Vevo.

Team Size: Around 160 employees, including a dedicated ASO team of about 35 specialists.

Portfolio: Case studies on website

Socials: LinkedIn, Twitter
Phiture is a Berlin-based industry leader in ASO and mobile growth, founded by the creators of the Mobile Growth Stack framework. Its international team runs 500+ ASO experiments weekly, leveraging data at scale to optimize keyword rankings and conversion rates.

Client like NordVPN rely on Phiture for global strategies spanning ASO, paid UA, retention, and monetization, supported by staff fluent in 35+ languages for localized ASO. Recognized with multiple awards, Phiture tackles complex challenges such as algorithmic store listing optimization and subscription revenue strategies.

Yodel Mobile

Headquarters: London, United Kingdom

Services: App Store Optimization, user acquisition, mobile growth consultancy, and creative studio services.

Notable Clients: Gymshark, B&Q, NBC Universal, and Kuda Bank.

Team Size: Approximately 10–49 employees (specialist agency).

Portfolio: Multiple case studies

Socials: LinkedIn, Twitter, YouTube
Yodel Mobile is an award-winning global app marketing agency with more than 18 years in mobile, often cited as a pioneer in the space. Its holistic “ASO 360” program aligns keyword optimization, metadata and A/B testing, and paid UA to drive sustainable growth and retention.

Startups and established brands such as Gymshark or B&Q (which reported significant app revenue uplift) value Yodel’s deep expertise, extension-of-the-team approach, and proprietary tools.

Gummicube

Headquarters: San Jose, California, USA

Services: App Store Optimization specialist – keyword research and ASO strategy, conversion optimization (icons, screenshots, A/B & multivariate testing), focus groups and user surveys, paid search management (Apple Search Ads), and proprietary ASO technology (the DATACUBE platform) for market intelligence.

Notable Clients: Microsoft, LinkedIn, Grubhub, PBS Kids

Team Size: 50+ employees.

Portfolio: Case studies available via website

Socials: LinkedIn, Twitter, Facebook, Instagram
Gummicube is widely described as one of the first dedicated ASO agencies and focuses on enterprise-level app growth. Its proprietary DATACUBE platform analyzes millions of app store data points to power full-funnel ASO: deep keyword research, indexing optimization, creative testing with real users, plus Apple Search Ads management aligned with organic strategy. Enterprise brands work with Gummicube when they need highly specialized ASO paired with technology and testing at scale.

Redbox Mobile

Headquarters: London, United Kingdom

Services: App Store Optimization, creative strategy, Apple Search Ads (ASA), Apple Ads Opportunities, Google App Campaigns.

Notable Clients: The Wall Street Journal, Monzo, Buzz Bingo, Just Dice and other consumer brands.

Team Size: 10–49 employees.

Portfolio: Case studies and client testimonials on website

Socials: LinkedIn, Twitter, YouTube
Redbox Mobile is an award-winning app growth agency and official Apple Search Ads Partner, headquartered in London with a global client base. The team combines ASO and Apple Search Ads expertise to improve overall app store performance, powered by its in-house ASA automation platform, ASTRA, which uses algorithm-driven optimization to streamline campaign management and improve ROI.

Redbox works with major brands such as The Wall Street Journal and Monzo and has earned multiple industry awards for its search and ASO work, with clients praising its transparent subscription-style pricing and strong communication.

SplitMetrics Agency

Headquarters: Wilmington, Delaware, USA (global team across US & Europe)

Services: Full-cycle mobile marketing – ASO (keyword optimization, localization, creative A/B testing), Apple Search Ads management and optimization (via SplitMetrics Acquire), user acquisition strategy, conversion rate optimization, and analytics.

Notable Clients: Leading apps and brands across gaming, finance, e-commerce and other verticals.

Team Size: Around 160 employees.

Portfolio: Numerous success stories

Socials: LinkedIn, Twitter, Facebook, YouTube
SplitMetrics Agency is the services arm of SplitMetrics, a company known for its AI-driven app marketing tools. It acts as a full-cycle mobile marketing partner, taking apps from soft launch to global scale by uniting ASO, Apple Search Ads, and analytics.

The agency tightly integrates SplitMetrics’ own platforms (for A/B testing and ASA management), running continuous experiments on metadata and creatives so decisions are data-driven. As an official Apple Search Ads Partner with experience in complex markets, SplitMetrics Agency is especially valued by companies that want a technology-enabled, KPI-focused approach to mobile growth.

AppTweak

Headquarters: Brussels, Belgium (offices in San Francisco, Bengaluru, Beijing, Tokyo, Seoul and other hubs)

Services: AppTweak is best known for its ASO SaaS platform, and also offers Consulting Services for ASO and Apple Search Ads. Services include ASO audits and strategy, keyword optimization, metadata writing, creative asset design (screenshots, icons, videos), Apple Search Ads campaign management, ongoing performance reporting, and training for in-house teams.

Notable Clients: Brands such as PayPal, Amazon, Adobe, Jam City, Udemy, LinkedIn, Electronic Arts.

Team Size: 100+ employees globally.

Portfolio: Several case studies on their site

Socials: LinkedIn, Facebook, YouTube, Instagram
AppTweak combines an ASO platform with a consulting agency, pairing advanced technology with in-house experts. Clients get AI-driven keyword discovery, automation, and experimentation at scale, alongside bespoke ASO and Apple Search Ads support with hands-on campaign management.

Enterprise brands use AppTweak for global app growth, benefiting from local-market teams and transparent sharing of insights plus an ASO KPI dashboard to track impact. As the maker of a widely used ASO tool with strong data and security practices, AppTweak is recognized as a leading, technology-driven yet personalized partner for ASO and ASA.

AppAgent

Headquarters: Prague, Czech Republic (with an additional office in New York, USA)

Services: Strategic and creative mobile growth for apps, especially mobile games. Key offerings include the GamePlan™ strategy consulting phase, Growth Program, Creative Program, App Store Optimization, analytics & BI, and ongoing support/training for in-house teams.

Notable Clients: Top mobile brands and game publishers such as Supercell, Goodgame Studios, Metacore, Wooga, Innogames and others.

Team Size: 25+ employees (specialized team).

Portfolio: Several case studies on their site

Socials: LinkedIn, Facebook, YouTube, Instagram
AppAgent is an award-winning boutique mobile growth agency with a strong focus on games. Guided by its “Strategically Led. Creatively Driven. Mobile Focused.” positioning, it starts every project with a GamePlan™ strategy phase that analyzes the market, product metrics, and growth levers before launching UA or ASO.

Clients then work with AppAgent through either a Growth Program (user acquisition plus ASO) or a Creative Program (high-converting ad creatives and store assets). Trusted by game studios and app companies, AppAgent is praised for its collaborative approach and creative work, and has received multiple “App Marketing Agency of the Year”-type industry awards.

ConsultMyApp (CMA)

Headquarters: London, United Kingdom (company registered in the UK)

Services: Full-funnel mobile growth: App Store Optimization, paid user acquisition, customer engagement/CRM, BI & data analytics, creative services, MarTech services, and strategy & planning, all under the “CMA Approach.”

Notable Clients: Macy’s, PureGym, Papa John’s, Grab and other global brands.

Team Size: 40+ employees (international team).

Portfolio: Strong case studies across industries

Socials: LinkedIn, Twitter
ConsultMyApp (CMA) is one of the UK’s leading app marketing agencies, known for a full-stack approach that aligns ASO, paid acquisition, and retention under one strategy. Their ASO, UA, and CRM teams work in sync, supported by a BI & Analytics unit and partnerships with tools like Braze and Adjust, so campaigns are data-driven and technically robust.

Clients such as Macy’s and PureGym value CMA’s transparency, education-focused collaboration, and broad service offering. CMA has been recognized as ASO Company/Agency of the Year at the App Growth Awards and as a top global app marketing partner by multiple industry rankings.

REPLUG

Headquarters: Berlin, Germany

Services: 360° app marketing consulting – app growth strategy, App Store Optimization, paid user acquisition, OEM advertising (on-device inventory with smartphone manufacturers), tracking & analytics, MMP & data audits, creative services, CRM & retention.

Notable Clients: Intesa Sanpaolo, Bolt, Le Figaro, redBit games, McDonald’s, Satispay, BILD, Mediaset, and other international brands.

Team Size: 10–49 employees (boutique agency).

Portfolio: Case studies on site

Socials: LinkedIn, Twitter, Facebook, Instagram, YouTube
REPLUG is a multi-award-winning, Berlin-based app marketing agency founded in 2020 and known for highly customized, senior-level consultancy. It focuses on data-driven, transparent growth, giving clients full visibility into performance and often working directly in their dashboards.

Beyond classic channels, REPLUG offers OEM advertising on smartphone manufacturers’ stores, helping brands like Bolt, Le Figaro and redBit Games scale mobile growth globally. On the ASO side, the team combines keyword work with creative services and subscription/onboarding optimization, effectively acting as a flexible, expert remote growth team recognized by platforms like Clutch, Business of Apps and others as a top global agency.
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