Yes! Here’s an interesting experiment from the utility app niche.
📍 The challenge: In the UK, we were already buying traffic for a highly competitive keyword at the lowest possible bid. Thanks to a solid conversion rate, the results were already great.
🤔 But we asked ourselves: Can we lower the cost even further— without increasing the bid?
⚖️ The experiment — we tested custom screenshots designed in a more popular style for this niche, aiming to enhance user perception.
🎯 Goal — improve TTR (Tap-Through Rate) and CR (Conversion Rate) to maximize efficiency.
Results: ✅ TTR & CR improved significantly; ✅ cost per install (CPI) dropped by 1 cent—from $0.14 to $0.13; ✅ cost per tap (CPT) also decreased.
💡 1 cent may seem minor, but when CPI is already at its lowest, every drop counts. This means cheaper installs and more effective bidding!
📢 Think you’ve optimized everything? Keep testing! There are always ways to improve results 🔥 👉 What strategies have helped you lower traffic costs? Share your insights in the comments! 💬