How we grew from 10 to 300 installs per day (US iOS)
How we grew from 10 to 300 installs per day (US iOS)
Given:
🔸 car portal with unique AR mode (similar to Drive2); 🔸 installs per day (Apple Store): RU — 1000, US — 10; 🔸 in the keywords — different phrases with spaces and repetitions without any reference to ASO. The app had many users as it was well-known and had site, from which brand-traffic came from; 🔸 graphics was renewed 4 years ago; 🔸 all paid activities (ads at bloggers) were stopped a year before the start of work.
What we did:
1️⃣ ASO audit where we found all the weaknesses; 2️⃣ developed an ASO strategy and action plan for 5 months; 3️⃣ 1st iteration — compiled a semantic core for each country in order to get better indexation. The graph #1 shows how keyword ranking increased from 30 to 150 in the TOP-100; 4️⃣ analyzed competitors (graphics + semantics); 5️⃣ wrote a technical requirement for new screenshots, tested them and applied a new set (pic. #2); 6️⃣ 2nd-4th iterations — narrowed the semantic core, focused on the most relevant keywords and tested additional cohorts; 7️⃣ 5th-6th iterations — tested another set of screenshots and applied it (pic. #3); 8️⃣ by the metadata updating the keywords ranking in the TOP 5 increased from 16 to 85 (graph. #4)!!!
As a result, for 5 months we got growing in:
🔥 RU traffic — from 1000 to 1500 installs per day; 🔥 US traffic — from 10 to 300 installs per day; 🔥 conversion (because of the screenshots) — + 4.5%.